MOK advocates media-driven collaboration with social investment @ NPM,Sobi FM NUJ seminar

Nigeria’s media industry has been urged to play a pivotal role in bridging the gap between government social investment programmes and private grassroots philanthropy. This was the focus of a keynote address delivered by Muyideen Okunlola Kayode a Quantity Surveyor and philanthropist at the Strategic Media Seminar organised by the Nigeria Union of Journalists (NUJ) Sobi FM Chapel.

In his speech, Kayode acknowledged Nigeria’s position as Africa’s largest economy but highlighted persistent challenges such as poverty, inequality, and social injustice. While commending the government’s social investment initiatives, including the National Social Investment Program (NSIP), he noted that the efforts often fall short in addressing the needs of the most vulnerable populations.

He emphasised the vital role of private grassroots philanthropy in complementing government programs. “Private grassroots philanthropy, through the voluntary giving of time, money, and resources by individuals and communities, has been crucial in filling the gaps left by government interventions,” he said. However, he warned that the lack of coordination between these philanthropic efforts and government programs often leads to inefficiencies and diminished impact.

The media, he argued, could be the bridge between these sectors. Kayode outlined three ways the media could contribute: raising awareness about the needs of vulnerable populations, fostering collaboration between stakeholders, and ensuring accountability in social investment initiatives.

“As watchdogs and influencers, media platforms can amplify the voices of vulnerable populations, highlight challenges, and encourage broader participation in social development,” he said.

Kayode also shared insights into his philanthropic activities through the MOK Foundation, an organisation he established to alleviate financial burdens for individuals and communities in Kwara State. Over the last 18 months, the foundation has supported over 29,000 beneficiaries, leveraging both traditional and local media outlets to publicise its initiatives.

“The media has been instrumental in keeping the public informed about our efforts. We are committed to a long-term partnership with media professionals to sustain these initiatives and reach more people,” he added.

In closing, Kayode called on media practitioners to use their platforms effectively to promote social justice and equity. “Together, we can create a society where every Nigerian has access to opportunities and support,” he said.

The seminar brought together journalists, media strategists, and stakeholders committed to leveraging the power of media for societal development.

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